Wentworth Hair Care has identified four distinct consumer groups to market their products to: teens, young adults, adult women, and adult men. What process did the company use to identify these groups?

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers based on some shared characteristics, which is what Wentworth Hair Care did by identifying distinct consumer groups.

Wentworth Hair Care Has Identified Four Distinct Consumer Groups to Market