Many elderly travelers find it hard to climb stairs to motel rooms that are not on the first floor. The Stay-Right Inn has catered to this specific group of customers via its motels, all of which have one floor of rooms with no stairs to climb. What did Stay-Right Inn use to identify distinct groups of consumers whose needs, wants, and purchasing behavior differ from others in important ways?

Question

Quizplus · Accepted Answer

Stay-Right Inn used market segmentation to identify and cater to a specific group of consumers (elderly travelers) with distinct needs and preferences.

Many Elderly Travelers Find It Hard to Climb Stairs to Motel