Kim will only buy cars from Japanese automakers because she thinks cars made in the United States are of inferior quality. She has this belief even though she has never studied the ratings of cars made in the United States. What type of communication barrier does this represent?

Question

Quizplus · Accepted Answer

This represents the "country of origin effect," where a consumer's perception of a product is influenced by the country where it is made, regardless of actual product quality or performance data.

Kim Will Only Buy Cars from Japanese Automakers Because She