Super Chill Ice Cream Company has a new flavor and wants to promote it to as many people as they can as quickly as possible. What kind of strategy should the company use?
A) push
B) lean
C) lag
D) pull
E) exclusive

Question

Quizplus · Accepted Answer

A pull strategy focuses on creating demand for a product by promoting it directly to consumers, encouraging them to seek out the product, which is ideal for quickly promoting a new ice cream flavor.

Super Chill Ice Cream Company Has a New Flavor and Wants