Jenna works for an energy company in Houston. Her company plans to develop operations overseas, and she is determining the role of publicity in that market. She knows that publicity plays a major role in the U.S., but she isn't sure if this is also true overseas. Jenna is concerned with the ________ strategy of her company.

Question

Quizplus · Accepted Answer

Jenna is concerned with the communication strategy of her company, as she is evaluating the role of publicity, which is a form of communication, in the overseas market.

Jenna Works for an Energy Company in Houston