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Supple SkinCare Inc

Question 37

Multiple Choice

Supple SkinCare Inc. is spending significant money educating customers on the value of its mineral-based skincare line as it moves into several new international markets. The money to educate customers is a form of


A) first-mover advantages.
B) political costs.
C) licensing fees.
D) pioneering costs.
E) opportunity costs.

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