In international business, an advantage of being a late entrant in a foreign market is the ability to
A) create switching costs that tie customers into products or services.
B) capture demand by establishing a strong brand name.
C) build sales volume and ride down the experience curve before early entrants.
D) ride on an early entrant's investments in learning and customer education.
E) create a cost advantage over first movers.

Question

Quizplus · Accepted Answer

Late entrants can benefit from the investments early entrants have made in educating the market and establishing the product, allowing them to capitalize on this groundwork without incurring the initial costs.

In International Business, an Advantage of Being a Late Entrant