When WoodFire Stoves decided to be a first-mover in the Canadian market, it had to spend 25 percent of its budget on promotional videos and other educational tools that explained why a WoodFire Stove product was a necessary and a cost-saving method of heat. The costs the company incurred are known as

Question

Quizplus · Accepted Answer

Pioneering costs are expenses incurred by a company when it is the first to enter a new market, including costs for educating consumers about the product.

When WoodFire Stoves Decided to Be a First-Mover in the Canadian