One disadvantage of large-scale entry into a foreign market is the
A) decrease in a firm's exposure to the foreign market.
B) difficulty attracting customers and distributors for the product.
C) inability to build rapid market-share irrespective of the scale of entry.
D) limited product acceptance due to the avoidance of potential losses.
E) availability of fewer resources to support expansion in other desirable markets.

Question

Quizplus · Accepted Answer

Large-scale entry into a foreign market can consume significant resources, which may limit a firm's ability to invest in and expand into other potentially attractive markets.

One Disadvantage of Large-Scale Entry into a Foreign Market Is