When Yum Brands (which owns KFC, Taco Bell, and Pizza Hut) entered China, it had to spend heavily to establish itself in that market. What would be a disadvantage of Yum Brands' large-scale entry into China?
A) decrease in a firm's exposure to the foreign market
B) difficulty attracting customers and distributors for the product
C) inability to build rapid market-share irrespective of the scale of entry
D) limited product acceptance due to the avoidance of potential losses
E) availability of fewer resources to support expansion in other desirable markets

Question

Quizplus · Accepted Answer

A large-scale entry into China would require significant resources, potentially limiting Yum Brands' ability to allocate resources for expansion in other markets.

When Yum Brands (Which Owns KFC, Taco Bell, and Pizza