As the Chief Financial Officer for a metal refinery, Kaylee disagrees with using a turnkey strategy to enter into the Asian market. She is concerned that the company will not benefit from a long-term interest and could lose financially if the market proves to be successful. What is one way the metal refinery could get around this concern?
A) Sell competitive advantage to competitors.
B) Agree to import another product from the Asian market.
C) Take a minority equity interest in the operation.
D) Withhold vital process technology from the local firm.
E) Establish a franchise operation.
Correct Answer:
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