Jumpin' Joey Tennis Shoes, an Australian company, wants to expand its operations to China, a country that is politically, culturally, and economically different. The firm needs to select a mode of entry that would give it access to local knowledge, allow sharing of development costs and risks, and also be politically acceptable. Which mode of entry into foreign markets is most suitable for Jumpin' Joey Tennis Shoes?

Question

Quizplus · Accepted Answer

A joint venture is suitable as it allows access to local knowledge, shares development costs and risks, and is often more politically acceptable in foreign markets like China.

Jumpin' Joey Tennis Shoes, an Australian Company, Wants to Expand