WiseGuy Inc. sells its finance software for $100. It costs the company $59 to make the product. Customers value the software at $90. In this scenario, WiseGuy Inc.'s value creation is

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Value creation is the difference between the value customers place on a product and the cost of producing it. In this case, customers value the software at $90 and it costs $59 to make, so the value creation is $90 - $59 = $31.