Nature Farm Granola Is in a Highly-Competitive Market and Has

Nature Farm Granola is in a highly-competitive market and has decided to focus on sugar-free granola bars. These granola bars will cost more for the consumer, but the company knows there is high demand for this type of product and feels consumers will pay the price. In addition, none of their competitors have produced this product. This is an example of a ________ strategy

A) standardization
B) differentiation
C) target-identification
D) low-cost
E) profitability