A(n) ________ focuses on increasing profitability by customizing the firm's goods or services so that they provide a good match to tastes and preferences in different national markets.
A) international strategy
B) global standardization strategy
C) localization strategy
D) transnational strategy
E) nationalization strategy
Correct Answer:
Verified
Q85: How do firms approach customization of products
Q86: A firm is most likely to pursue
Q87: A firm should use a(n) _ strategy
Q88: An international strategy is unique in that
Q89: Firms that pursue a(n) _ strategy differentiate
Q91: Researchers Bartlett and Ghoshal noted that in
Q92: One disadvantage of a strategic alliance is
A)
Q93: In today's global marketplace, _ companies successfully
Q94: Firms that pursue a(n) _ strategy focus
Q95: A localization strategy should be considered when
A)
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