Denti-Way Systems, a manufacturer of dental appliances, invented and patented a new x-ray machine that radically reduced maintenance and operational issues. Responding to global demand, it decided to sell the machines manufactured at its plant in the United States to various markets across the globe. Since the product features provided by Denti-Way were not provided by any other competitor, Denti-Way did not feel any pressure for cost reductions. Which strategy is most likely being pursued by Denti-Way?

Question

Quizplus · Accepted Answer

Denti-Way is likely pursuing an international strategy, as it is leveraging its unique product features without feeling pressure to reduce costs, and is selling the same product globally.

Denti-Way Systems, a Manufacturer of Dental Appliances, Invented and Patented