Complexion Care Inc., a U.S.-based skin care firm, was the first in the industry to identify the growth potential of Thailand and made huge investments in its economy. As a result, the firm was able to build brand loyalty and gain experience in that country's business practices. In this situation, Complexion Care Inc. has benefited from
A) a first-mover advantage.
B) forward integration.
C) unrelated differentiation.
D) deregulation.
E) privatization.

Question

Quizplus · Accepted Answer

Complexion Care Inc. has benefited from a first-mover advantage by being the first in the industry to invest in Thailand, allowing it to build brand loyalty and gain valuable experience in the market.