What statement best supports the claim that greater uniformity replaces diversity in the context of global markets?
A) Differences in business systems and legal regulations lead companies to customize their marketing strategies, product features, and operating practices to best match conditions in a particular country.
B) As rival global firms follow each other across countries, they bring with them their brand names, products, and marketing strategies from other national markets, thus creating some homogeneity across markets.
C) Truly innovative companies succeed by developing products that serve specific needs of the local markets.
D) The volume of goods, services, and investment crossing national borders has expanded at a slower rate than world output for more than half a century.
E) The most global of markets are not typically markets for consumer products, as significant differences in consumer tastes and preferences still exist among national markets.

Question

Quizplus · Accepted Answer

As global firms expand into new countries, they often introduce their existing brand names, products, and marketing strategies, leading to increased homogeneity across different markets.

What Statement Best Supports the Claim That Greater Uniformity Replaces