The role of the group moderator in a focus group is to:
A) Steer group discussions in a particular way
B) Take verbatim notes during the discussion
C) Probe responses
D) Collect quantitative data

Question

Quizplus · Accepted Answer

The group moderator's role is to facilitate discussion and probe responses to gain deeper insights, rather than steering discussions, taking verbatim notes, or collecting quantitative data.

The Role of the Group Moderator in a Focus Group