A technique used to measure the meaning participants attach to various attitudinal objects or concepts is called:
A) The semantic differential technique
B) The nonanchored rating scale
C) The mutually exclusive response list
D) The checklist

Question

Quizplus · Accepted Answer

The semantic differential technique is used to measure the meaning participants attach to various attitudinal objects or concepts by having them rate these on a scale between two bipolar adjectives.

A Technique Used to Measure the Meaning Participants Attach to Various