Dazzling Inc., a cosmetics manufacturing company, introduces a moisturizer that is more expensive than similar products available in the market. The customers love its anti-ageing and anti-tanning features and do not mind spending more as they believe that the product is worth its price. As a result, the company makes a large profit from the sale of the new product. In this scenario, Dazzling has incorporated _____ in its business.

Question

Quizplus · Accepted Answer

Dazzling Inc. has incorporated effectiveness in its business by successfully meeting customer needs and generating large profits, despite the higher price of the product.