The tangible and intangible features of a product are sometimes referred to as _____.
A) the customer benefit package
B) the product layout
C) poka-yokes
D) servicescapes

Name: The tangible and intangible features of a product are sometimes referred to as _____. A) the customer benefit package B) the product layout C) poka-yokes D) servicescapes
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The customer benefit package includes both tangible and intangible features of a product, encompassing the total package of benefits that a customer receives.

The Tangible and Intangible Features of a Product Are Sometimes