Operos Inc., a multinational company, decides to take charge of its social media advertising that was previously managed by another agency. This scenario best exemplifies _____.
A) outsourcing
B) offshoring
C) vertical integration
D) content optimization

Question

Quizplus · Accepted Answer

Vertical integration occurs when a company takes control of different stages of production or distribution within its industry, such as managing its own social media advertising instead of outsourcing it.