In the Context of Evaluating an Organization's Competitive Position, SWOT

In the context of evaluating an organization's competitive position, SWOT analysis (strengths, weaknesses, opportunities, and threats) is a strategic planning tool that helps companies:

A) articulate their essential reason for being.
B) define their purpose and values, which provide the framework for all their plans.
C) assess where they stand relative to the competition.
D) evaluate the results of their plans and incorporate all the lessons learned.