Saffexo is a low-cost toiletries producer in the town of Lucitona. It sells its products through almost all the retail stores in the town of Lucitona. In the context of distribution strategies, Saffexo has adopted the strategy of _____.

Question

Quizplus · Accepted Answer

Saffexo's strategy of selling its products through almost all retail stores in Lucitona indicates an intensive distribution strategy, which aims to provide maximum product exposure by making the product available in as many outlets as possible.

Saffexo Is a Low-Cost Toiletries Producer in the Town of Lucitona