Ziffcorp, an electronic goods manufacturer, recently launched a new gaming console at a very low price. The company aims to capture as much of the market as possible by offering rock-bottom prices. It aims to compensate for the loss by increasing the sales volume. In the context of pricing strategies, it is evident that Ziffcorp has adopted the strategy of _____.

Question

Quizplus · Accepted Answer

Penetration pricing involves setting a low price to enter a competitive market and attract customers, aiming to gain market share quickly.

Ziffcorp, an Electronic Goods Manufacturer, Recently Launched a New Gaming