In the context of prestige pricing, skimming works only when:
A) retail stores are ready to increase traffic by special sales on a limited number of products.
B) the aim is to achieve long-term profitability through sheer volume of sales.
C) newly launched products are offered at rock-bottom prices.
D) a product is tough to copy in terms of design, brand image, technology, or some other attribute.

Question

Quizplus · Accepted Answer

Skimming is effective when a product is difficult to replicate, allowing a company to set higher prices initially to maximize profits from early adopters before competitors can enter the market.

In the Context of Prestige Pricing, Skimming Works Only When