Jessica, a business tycoon, always buys her jewelry from a retailer. She has been a loyal customer, and she does not trust other brands. This scenario exemplifies the purchase of _____.
A) convenience products
B) unsought products
C) shopping products
D) specialty products

Question

Quizplus · Accepted Answer

Specialty products are those for which consumers show a strong preference and are willing to make a special effort to purchase, often due to brand loyalty or unique characteristics. Jessica's loyalty and trust in a specific retailer for her jewelry exemplify this.

Jessica, a Business Tycoon, Always Buys Her Jewelry from a Retailer