Wanderboy, a company that manufactures travel bags and luggage, promises high-quality products to its customers in terms of durability, comfort, and performance. The company also ensures that it delivers on it. This scenario demonstrates that the company succeeds at delivering _____.
A) product consistency
B) brand equity
C) brand valuation
D) product mix

Question

Quizplus · Accepted Answer

The scenario describes the company's ability to consistently deliver high-quality products, which aligns with the concept of product consistency.

Wanderboy, a Company That Manufactures Travel Bags and Luggage, Promises