Blue Legion, a well-known jeans manufacturer, is the main sponsor for a rock concert. Although the tickets to the concert are exorbitantly priced, the public feels that since the concert is being sponsored by a company like Blue Legion, it must be worth it. The scenario illustrates that Blue Legion has a good _____.

Question

Quizplus · Accepted Answer

The scenario illustrates that Blue Legion has good brand equity, as the public perceives the concert as valuable due to the association with the well-known brand.

Blue Legion, a Well-Known Jeans Manufacturer, Is the Main Sponsor