Tyler Connor, a famous politician who supports the ruling party of the island country of Blavanka, endorses a publishing house named Cenzefor that he owns. Many Blavankan writers want to get their books published by Cenzefor because of Connor's connection with the brand. Which of the following marketing strategies does this scenario best illustrate?
A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question

Quizplus · Accepted Answer

This scenario illustrates people marketing, where the reputation and influence of a person (Tyler Connor) are used to promote a brand (Cenzefor).

Tyler Connor, a Famous Politician Who Supports the Ruling Party