The advertisements of bus tour operator companies in the city of Lubtilace increase the popularity of the city's tourist attractions. Bursilopp, a company that operates tourist buses across the city, shows the city's major tourist spots in its television advertisements. Which of the following marketing strategies does this scenario best illustrate?
A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question

Quizplus · Accepted Answer

The scenario illustrates place marketing, as it involves promoting a location (the city of Lubtilace and its tourist attractions) to increase its popularity and attract more visitors.

The Advertisements of Bus Tour Operator Companies in the City