In the year 1906, Kendreed, a company that sold kitchen utensils, had only one model of each of its products. The company did not feel the need to differentiate its wares because it did not analyze its business from a customer's point of view. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?

Question

Quizplus · Accepted Answer

The scenario describes a focus on production without considering customer preferences, characteristic of the production era.

In the Year 1906, Kendreed, a Company That Sold Kitchen