Debbilie, a chain of retail cosmetic stores, offers loyalty cards to its regular customers. The cardholders can earn points and get discounts for the purchases they make at any of the company's stores. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?

Question

Quizplus · Accepted Answer

The scenario refers to the relationship era, where businesses focus on building long-term relationships with customers, often through loyalty programs and personalized marketing strategies.

Debbilie, a Chain of Retail Cosmetic Stores, Offers Loyalty Cards