Lupebel is a company that sells cosmetic products. The quality of Lupebel's products are high and its prices are reasonable. However, the company takes little effort to market them to the right customers. Lupebel's marketing strategies are not any different from its competitors'; and the company does not portray its product advantages and low pricing in its advertisements. In the context of customer satisfaction, which of the following traps did Lupebel most likely fall into?

Question

Quizplus · Accepted Answer

Lupebel likely fell into the trap of underpromising, as they are not effectively communicating the advantages and low pricing of their products in their marketing efforts.

Lupebel Is a Company That Sells Cosmetic Products