Dustin loves dining at Jolenney, a continental restaurant. Whenever he has friends or family visiting him, he takes them to Jolenney for dinner. He personally gives feedback about the food to the restaurant manager and the chef every time he dines there. In the context of marketing, which of the following concepts does this scenario best illustrate?

Question

Quizplus · Accepted Answer

Dustin's repeated visits and personal feedback to the restaurant demonstrate customer loyalty, as he consistently chooses Jolenney and engages with the staff positively.

Dustin Loves Dining at Jolenney, a Continental Restaurant