Neone is an energy drink manufacturer. The marketing strategies of Neone are focused on males who are in the age group of 16 to 25 years and who enjoy sports and other outdoor activities. The company advertises its products at skateboard parks, basketball venues, and ski resorts. The customer group that Neone focuses on is called its _____.

Question

Quizplus · Accepted Answer

The target market refers to a specific group of consumers that a company aims to capture with its products and marketing efforts. Neone focuses on males aged 16 to 25 who enjoy sports and outdoor activities, making them the target market.

Neone Is an Energy Drink Manufacturer