Boncidio Inc., a cell phone manufacturer, introduced a new cell phone model. 85 percent of this phone is made from biodegradable materials. This product attracts customers who give importance to using environment-friendly products in their daily lives. In the context of social responsibility and technology, Boncidio best illustrates _____.
A) global marketing environment
B) cognitive dissonance
C) green marketing
D) behavioral segmentation
Correct Answer:
Verified
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