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Olivia Runs a Spa for Women

Question 76

Multiple Choice

Olivia runs a spa for women. She employs only two helpers and one receptionist. This enables her to focus most of her resources on procuring products required to provide comfort and high-quality services to customers. The opportunity of _____ is highlighted in the given scenario.


A) providing personal customer service
B) using technology
C) exploiting market niches
D) having lower overhead costs

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