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In the Context of a Socially Responsible Organization, Which of the Following

Question 99

Multiple Choice

In the context of a socially responsible organization, which of the following statements is true of consumerism?


A) It is a drive that supports contribution to nonprofits through cause-related marketing.
B) It is a movement that suggests that customer rights should be the starting point of any business.
C) It describes the judgmental and excessive bargaining power of buyers.
D) It focuses on the right of the customers to be involved in the pricing of certain products.

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