Crayon, a well-established beauty products company, partnered with the Lenora Birdstone Foundation, a nonprofit organization, to raise awareness about breast cancer and collect funds for setting up a cancer unit at a local hospital. The company accumulated a sum of $5 million by selling organic creams to more than 2,000 people. In this scenario, Crayon was most likely involved in _____.

Question

Quizplus · Accepted Answer

Crayon was involved in cause-related marketing, which involves a partnership between a company and a nonprofit organization to promote a social cause, in this case, raising awareness and funds for breast cancer.

Crayon, a Well-Established Beauty Products Company, Partnered with the Lenora