Which of the following statements is true of green marketing?
A) It refers to the justification that a firm provides for emitting harmful greenhouse gases.
B) Firms that follow green marketing are never consistent with profitability.
C) It refers to the practice of making false claims about the benefits of a product.
D) The vast majority of people are not willing to sacrifice convenience to buy green products.

Question

Quizplus · Accepted Answer

The statement that the vast majority of people are not willing to sacrifice convenience to buy green products is true. While there is interest in green products, many consumers prioritize convenience and cost over environmental benefits.

Which of the Following Statements Is True of Green Marketing