Negacho, a food and beverage company, introduced a new flavor of potato chips called South Indian Chillis. It received a positive response from consumers, which prompted Brex Mex, another food company, to introduce its own Szechuan flavored chips. In this scenario, which of the following is most likely to have influenced Brex Mex to produce a product similar to Negacho's?

Question

Quizplus · Accepted Answer

Inflow of innovation refers to the introduction of new ideas and technologies into a market. In this case, Negacho's introduction of South Indian Chillis chips likely inspired Brex Mex to create a similar product.

Negacho, a Food and Beverage Company, Introduced a New Flavor