Tanya Williams, the chief executive officer of Willister Computers, believes that the firm is currently best equipped to enter the market of Troyesna, a fast-developing country. The firm offers a small-scale producer in Tryoesna the right to produce and market its goods based on a set of specific operating functions and requirements. This scenario of Willister Computers illustrates _____.

Question

Quizplus · Accepted Answer

This scenario illustrates foreign franchising, where Willister Computers allows a local producer in Troyesna to produce and market its goods under specific conditions.

Tanya Williams, the Chief Executive Officer of Willister Computers, Believes