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Pyoiunalek's, a Restaurant Chain, Markets and Endorses Its Businesses in Other

Question 93

Multiple Choice

Pyoiunalek's, a restaurant chain, markets and endorses its businesses in other countries by offering buyers the rights to launch and operate the restaurant in that country. It lends financial and marketing assistance to the buyers. In this scenario, Pyoiunalek's is employing the strategy of _____ to reach global markets.


A) foreign franchising
B) exporting
C) direct investment
D) importing

Correct Answer:

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