Bresnee, a European automobile company, plans to sell its automobiles in Lador, an Asian country. To do this, Bresnee has to make certain modifications in its marketing strategy such as using the regional language of Lador in its advertisements. Without such changes, Bresnee would not be able to establish a market in the country. In the given scenario, Bresnee is most likely facing the barrier of _____.

Question

Quizplus · Accepted Answer

Bresnee is facing sociocultural differences as it needs to adapt its marketing strategy to align with the cultural and linguistic preferences of Lador.

Bresnee, a European Automobile Company, Plans to Sell Its Automobiles