Brestine Inc., a European multinational corporation, wants to expand its customer base and decides to target the Asian market. As most Asian countries have comparatively low per capita income, the company introduces cheaper versions of its products that would appeal to the target market. In this scenario, Brestine Inc. is most likely facing the barrier of _____.

Question

Quizplus · Accepted Answer

Brestine Inc. is addressing economic differences by introducing cheaper versions of its products to cater to the lower per capita income in the Asian market.