In the context of the competitive environment of business, the rate at which a new product moves from conception to commercialization is referred to as _____.
A) power-to-cost
B) speed-to-market
C) on-site prototyping
D) market base flow

Question

Quizplus · Accepted Answer

Speed-to-market refers to the rate at which a new product moves from conception to commercialization. It is a key factor in the competitive environment of business, as companies strive to be the first to market with new products and services.

In the Context of the Competitive Environment of Business, the Rate