In the context of the social environment dimension of business, _____ is the measurable characteristics of a population.
A) public relations
B) demographics
C) speed-to-market
D) the hard sell

Question

Quizplus · Accepted Answer

Demographics refer to the statistical characteristics of a population, such as age, gender, income, education, and employment, which are used to identify and analyze social trends and market segments.

In the Context of the Social Environment Dimension of Business