Kellogg's begins to sell its cereals in new markets after conducting extensive marketing research. After the cereal begins to appear in these new markets, the company increases its promotion expenditure to counteract competitive responses. Kellogg's is in the ________ stage of the product life cycle.

Question

Quizplus · Accepted Answer

Kellogg's conducting extensive marketing research to enter new markets suggests that it is in the growth stage of the product life cycle. The increased promotion expenditure to counteract competition also confirms this stage, as companies in the maturity stage usually maintain their promotion expenditure, while companies in decline may reduce it.

Kellogg's Begins to Sell Its Cereals in New Markets After